Tuesday, October 19, 2010

Oh, baby! Justin Bieber is a PR genius (PR Junkie)

[Disclaimer: Extracted from Original article at PR Junkie]

Sixteen-year-old heartthrob Justin Bieber was thrown out of a laser tag center Friday night after a 12-year-old complained that Bieber hit him. Here's how the Canadian press first reported this incident:
On Sunday, the CBC--Canada's preeminent news source--said the singer "got into some trouble." The Vancouver Sun headline read, "Justin Bieber linked to alleged laser-tag assault." The Globe and Mail coverage closely reflected that from the Sun.
Could be bad news for Bieber, considering 12-years-old is about his prime fan base. So what's any good pop machine to do? Spin it, baby.
Less than 24 hours after news organizations reported that Bieber did the beating, stories are pouring in indicating the pop star was the result of bullying and he merely stood up for himself. Not only was it bullying, but apparently the 12-year-old called Bieber a gay slur (the f-word, but not the f-word)--and, of course, gay bullying is the cause du jour this season.
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